Gatorade Pulls Anti-Water Video, And How to Protest This Campaign

by Bettina Elias Siegel on January 9, 2014

I want to update you on yesterday’s Lunch Tray post, in which I shared Nancy Huehnergarth’s excellent reporting on a Gatorade video game which was explicitly designed to teach kids that “water is the enemy” of athletic performance.

In that piece, Nancy linked to a video created by Gatorade’s media agency in which it explained the strategy behind the game (research showed that teen athletes believed water was adequately hydrating) and in which it crowed about how successful the game has been in countering that (entirely true) belief.

Nancy’s post garnered a lot of attention (I noted that the New York Times‘ Mark Bittman tweeted it this morning)  and, clearly feeling the heat, Gatorade pulled down the video yesterday.

Gatorade video sorry

Fortunately, Civil Eats, the outlet in which Nancy’s piece appeared, had at the ready a complete transcript of the video which now appears in the original post.

Meanwhile, Nancy has been asked how we, as consumers and parents, can express our concern over this particularly egregious, kid-targetted campaign.  She writes on Civil Eats:

My suggestion is to write your state attorney general and ask him/her to investigate Gatorade’s claim that Gatorade is superior to water and that water is the enemy of athletic performance. Here is a link that gives contact information for each of the U.S. state attorney generals: http://www.naag.org/current-attorneys-general.php -

I’ll keep you posted of any further developments.

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{ 2 comments… read them below or add one }

Sally Kuzemchak January 9, 2014 at 8:42 am

This is great news! Thanks for sharing.

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Bettina Elias Siegel January 9, 2014 at 9:08 am

Sally: I should be clear, if it wasn’t clear in the post, that all Gatorade did was pull the video in which its media agency boasts about the success of the video game. I’m trying to figure out if the game itself is still available for download but even if not, it’s already on the phones of millions of kids. :-(

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