Last February, I told you about a class action lawsuit filed against the makers of the chocolate hazelnut spread, Nutella. The lead plaintiff in the class action, a mom from San Diego, claimed she was misled by the picture of milk, bread and fruit on the front of the jar, and was “shocked” to discover that the product in fact contains about 70% saturated fat and 55% processed sugar by weight.
I was pretty flip the first time I wrote about this case, noting out that the product’s nutritional profile was easily accessible from the label. But then a few TLT readers took me to task, pointing out that Nutella’s website and advertising does create the impression that the spread is a nutritious product. (And it really isn’t: Michele Hays over at Quips, Travails and Braised Oxtails once did an experiment to visually deconstruct the ingredients. Click here and scroll down to see what she found out.)
Well, TLT blogger: zero. TLT readers: one.
Ferrero, the maker of Nutella, has just settled the lawsuit for, reportedly, three million dollars. It will also make some changes its advertising, labeling and website. If you feel you were harmed by the false, implied health claims, you can claim your share of the settlement ($4 a jar for up to five jars) here.
Do You Love The Lunch Tray? ♥♥♥ Then “like” The Lunch Tray! Join over 3,000 TLT fans by liking TLT’s Facebook page (or follow on Twitter) and you’ll get your Lunch delivered fresh daily, along with bonus commentary, interesting kid-and-food links, and stimulating discussion with other readers. You can also check out my virtual bulletin boards on Pinterest and find selected TLT posts on The Huffington Post.