Marion Nestle tweeted yesterday about this article from Kelly Brownell, director of Yale’s Rudd Center for Food Policy and Obesity, which is all about how the food industry encourages overeating. (You’ll need to scroll down a bit through the newsletter to find his article.)
One topic Brownell addresses is the relentless tide of food marketing aimed at children and how children’s critical faculties are undeveloped and therefore ill-equipped to counter these messages. (I’ve discussed that issue here on TLT as well — see “Nothing Goes Together Like Athletics and . . . Doritos?”) But Brownell’s article had a particularly startling fact that jumped out at me and I thought I’d share it here:
The Roberts Wood Johnson Foundation is by far the biggest funder of work on childhood obesity, and it’s now spending $100 million a year on the problem. The food industry spends that much every year by January 4th to market unhealthy food to children.
Wow. That really puts the problem in disturbing perspective, doesn’t it?