marketing

In March, 2011 I was honored to be chosen as one of the winners of a Slate magazine anti-childhood-obesity crowd-sourcing contest.  My submission, entitled “Legislate, Educate and Inoculate to Create Food-Savvy Kids,” argued that we need to fight the problem on three fronts:  legislation to curb the food industry’s rampant advertising to children; widespread nutrition [...]

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I’m catching up on news items from last week and wanted to share an important new study from The Yale Rudd Center for Food Policy & Obesity regarding how parents view food industry marketing practices targeted toward their children, a study which, according to the Rudd Center, is the first of its kind. Surveying 2,454 parents with children aged [...]

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Despite their participation in the Children’s Food and Beverage Advertising Initiative, a self-regulatory industry group pledged to reduce the marketing of unhealthy products to children, the food industry continues to aggressively promote its least nutritious cereals to children. That’s the troubling, but perhaps not surprising, conclusion of a new study, the findings of which were [...]

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