My appearance on The Doctors talk show is now online and I wanted to share it with you here.
The online version below doesn’t show a two-minute taped lead-in to the story, explaining the background on John Cisna and the McDonald’s documentary film, 540 Meals: Choices Make the Difference. It also omits some discussion among the hosts at the end of the segment in which Dr. Travis Stork, the show’s lead host, is highly critical of John Cisna for not returning repeated phone calls from the show’s producers. He also says he comes out on my side of the debate. (Thanks, Dr. Travis! )
Notably, in the second portion of the segment below (at the 1:49 mark) you’ll actually hear Shaye Arluk, McDonald’s paid nutritionist, say with a straight face that 540 Meals was “never meant to be . . . nutrition education.” To my mind, this is a very significant retreat by McDonald’s.
When the film was first presented to me by a McDonald’s franchisee (through an intermediary) in September, the DVD was accompanied by a cover letter which stated that the film was part of the company’s overall support of “nutrition education and awareness.” Similarly, here’s a recent press release from a McDonald’s franchisee referring to the company’s “John Cisna Nutrition, Education and Awareness program.” But now McDonald’s, through Ms. Arluk’s statements on The Doctors, is backing away from that stance and trying to characterize 540 Meals merely as a “conversation starter” for students.
Obviously, though, it’s totally unacceptable for the company to promote a highly misleading film in schools as a “conversation starter,” leaving parents to hope that busy teachers will be willing – and able – to correct the film’s many critical omissions and inaccuracies in the minds of impressionable students.
The Doctors segment is divided into two parts. Here’s part one:
And here’s part two:
Many thanks to the producers and hosts of The Doctors for allowing me to share parents’ concerns about 540 Meals. And if you haven’t already done so, please take a moment to sign and share my Change.org petition, which now has almost 80,000 signatures.
Thanks again for your support of this campaign!
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