I’m a subscriber to the School Nutrition Association‘s SmartBrief, which is a useful e-mail newsletter for those following school food issues. The newsletter always contains ads from processed food companies trying to reach the school nutrition directors who read SmartBrief, and by now I’m pretty much inured to seeing those ads.
But this one, which appeared again today, just gets me every time:
That’s right. This artificially-colored and -flavored blue Italian ice, which is also chock full of stabilizers, qualifies as “fruit” under the Healthy, Hunger-Free Kids Act standards. That’s because it’s made from 100% fruit juice, which can be served in lieu of fruit up to half the time.
If you click the link in the SmartBrief, you get taken to this ad.
My (least) favorite line: “This is one fruit credit that never winds up in the trash.”
Hmm. Maybe if we stopped offering kids bright blue Italian ices instead of fruit, we might increase the chances they’d eat an actual piece of fruit?
Just a thought.
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