Yale Rudd Center

I’m catching up on news items from last week and wanted to share an important new study from The Yale Rudd Center for Food Policy & Obesity regarding how parents view food industry marketing practices targeted toward their children, a study which, according to the Rudd Center, is the first of its kind. Surveying 2,454 parents with children aged […]


Despite their participation in the Children’s Food and Beverage Advertising Initiative, a self-regulatory industry group pledged to reduce the marketing of unhealthy products to children, the food industry continues to aggressively promote its least nutritious cereals to children. That’s the troubling, but perhaps not surprising, conclusion of a new study, the findings of which were […]


Well, the biggest story in the “kid and food” world yesterday was an announcement by McDonald’s USA of its plan to improve the Happy Meal. Rolling out in September, Happy Meals around the country will start to contain a smaller serving of fries (1.1 ounces down from 2.4 ounces) and will now automatically contain a bag of […]


A few months ago I told you about a voluntary scheme created by the Council for Better Business Bureaus under which major food manufacturers promise to either devote 100% of their child-directed advertising to “better-for-you” foods, or to not engage in such advertising at all.  (“Fox Guards Henhouse: Industry’s ‘Self-Regulation’ of Children’s Food Advertising“)   This […]


Big Shocker: Yale Study Shows Kids Will Actually Eat Low-Sugar Cereal

by Bettina Elias Siegel on December 15, 2010

The Rudd Center for Food Policy and Obesity at Yale University has released the results of a study showing that kids will actually eat low-sugar cereal and that “serving high-sugar cereals may increase children’s total sugar consumption and reduce the overall nutritional quality of breakfast.”   Gee, really? In the study, summer campers between 5 […]