One year ago this month, I travelled to Oak Brook, Illinois to attend the annual McDonald’s shareholder meeting along with five other moms: Sally Kuzemchak of Real Mom Nutrition; Casey Hinds of KY Healthy Kids; Leah Segedie, founder of the Mamavation community; Migdalia Rivera, associate campaign director at MomsRising.org; and Rosa Perea, a Chicago-area health educator. We were all there as guests of Corporate Accountability International (CAI) as part of its #MomsNotLovinIt campaign, which protests McDonald’s aggressive marketing to children, including its in-school marketing programs.
As I recounted in a post called “Speaking Truth to Ronald,” McDonald’s did everything it could that day to silence our message, including changing its longstanding question-and-answer protocol at the end of the meeting and requiring the six of us, out of hundreds of other meeting attendees, to wear badges with a bright red sticker on them. (Subtle, no?)
Now, on the one-year anniversary of our trip to Oak Brook and on the two-year anniversary of the CAI campaign, there’s good news to celebrate as well as challenges yet to be addressed. Here are three new posts that look back and look ahead:
- Casey Hinds: “Recap: Two Years of #MomsNotLovinIt;”
- Sally Kuzemchak: “Why I’m Still Not Lovin’ McDonald’s;” and
- Mamavation, “Why Brands Should Listen to Mothers: #MomsNotLovinIt.”
And if you’d like to add your own voice to the conversation, you can send this letter to McDonald’s new CEO, Steve Easterbrook, asking the company to cease in-school marketing and to retire Ronald once and for all.
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